// Our mission
Close the wealth gap, one person at a time.
A modern financial publication built for everyone the old system was not designed for.
// Why we built this
Financial advice was built for a narrow slice of people. We're building it for everyone else.
Most financial tools assume you earn equally, save equally, and face equal barriers. You don't. Race, gender identity, sexual orientation, disability, and family structure all shape your financial reality in documented, measurable ways.
Circe exists because everyone deserves guidance that reflects their actual life — not a generic average that was never designed for them.
No jargon. No judgment. No uncomfortable feeling that you should already know this.
// The reality
The numbers that keep us building.
85¢
LGBTQI+ households earn per $1 of non-LGBTQI+ households
~32%
Trans workers see income drop ~32% post-transition
64¢
Black women earn for every dollar earned by white non-Hispanic men
57%
of women do not have an emergency fund
$700K–2M
Estimated lifetime cost of the wage gap for the average woman
85%
of women wish they had started investing sooner
4 yrs
Average time women spend out of the workforce for caregiving
33%
of women feel confident making investment decisions
// What we believe
Our principles.
01
Intersectional by default
Your race, gender, sexuality, and life circumstances affect your financial reality. Circe factors all of it in — guidance that ignores these realities isn't guidance at all.
02
Your data is yours
We don't sell your data. Ever. Your financial and identity information is used solely to give you better guidance. Export or delete everything at any time.
03
Guidance, not advice
Circe is not a licensed financial advisor. She helps you think clearly about your money, build plans, and ask better questions — of her, of your bank, of yourself.
04
No shame, ever
There is no "behind." No "should have started sooner." Only where you are now and what you want to do next. Circe meets you there.
// Behind Circe
Built by one.
Circe is a one-person studio — built from inside the problem, for everyone the old system was not designed for.
Ready to close your gap?
Join the waitlist